The V.I.B.E.
Value In Brand Engagements

Earn $5 for charity with
our featured article!

Study: Value-exchange advertising works

We’ve partnered with the research experts at KN Dimestore to ask people exactly what they think about value-exchange advertising and the brands they engage with, and the results are compelling. When you give people the opportunity to earn something of value for interacting with your brand, they welcome the experience and pay attention… lots of it. Learn about the findings, methodology, and results and what they mean for your brand.
Read more

A Cause for Every Month

Each season offers an array of opportunities for brands to better the world as they wow consumers in unique ways. We've outlined a few nonprofit initiatives for each of the upcoming months to get your creative (and charitable) juices flowing.
Read more

Virtual currency not just for gamers: Do you know what's new with virtual cash?

Do you know where your consumers are spending their time and their virtual dollars? Stay on top of the trends in virtual currency and find out it is spurring real world purchases and adding value for brands.
Read more

Did You Know

Engagements designed to promote virality are shared up to 40% of the time.

Featured Engagement

Campaign Spotlight

Fuse TV was looking to bring a new music video award show to viewers, The MuchMusic Video Awards. The strategy was to create a sense of urgency for the live event and to allow would-be viewers to be personally invested in the show's outcome.

Want to download this newsletter?

Download PDF

For questions please contact Molly Heintz

socialvibe - engagement ads

The V.I.B.E. Value In Brand Engagements