Earn $5 for charity with
our Holiday Engagement!
'Tis the season to engage for good! We're bringing back our annual Holiday Charity Engagement to thank YOU (our clients, partners, friends & family) for a wonderful 2011. Give us just a few minutes of your attention to generate a free donation to charity -- on us!
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After successfully delivering over 450 engagement campaigns built to capture consumer attention and drive your brand's message, we asked our team of expert account strategists to share their rules for engagement. So here they are ladies and gents -- 5 simple rules to building an engagement ad unit that actually, you know, works!
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With so many definitions, permutations, and misconstruals of the word engagement floating around the digital advertising world today, we've decided it's time to set the record straight and define consumer engagement: Engagement is active attention.
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The #1 challenge marketers cite in today's digital world is consumer engagement.
Our engagement for Disney's Cars 2 on Zynga invited players to to choose their favorite Cars 2 character and participate in a rich media brand experience in exchange for virtual currency. The campaign resulted in an average of 130 seconds time-spent per user and a 24% CTR to the brand's Facebook page.
